Xiaomi SU7 electric vehicle officially launched: starting at a price of 215900 yuan

On March 28th, the launch event of Xiaomi Motors was held as scheduled. At this event similar to the Spring Festival Gala in the automotive industry, the price of the Xiaomi SU7 was finally announced – the standard version, Pro version, and Max version were priced at 215900 yuan, 245900 yuan, and 299900 yuan, respectively. “One day, we will surpass Porsche.” At the press conference, Lei Jun, the founder of Xiaomi, could not hide his excitement and thanked “Rice noodles” many times. Compared to the emphasis on promoting the product itself when traditional car companies launch new cars, Lei Jun’s other half of his energy is focused on the Xiaomi ecosystem. According to Lei Jun, “smart driving+smart cabin+ecosystem” will become the technological high ground for Xiaomi Motors to compete, and “ecosystem is Xiaomi’s true killer.” In terms of interior, in addition to “refrigerator, color TV, and large sofa,” Lei Jun also specially introduced the 32 storage spaces inside the car. As an ecological enterprise, Xiaomi has brought the Mi family’s phone holder, flashlight, sunshade umbrella, and walkie talkie to the car, which reflects Lei Jun’s statement at the beginning that “people, cars, and homes truly form a closed loop.”. In terms of powertrain, the standard range of the Xiaomi SU7 has been increased to 700 kilometers, achieving a 0-100 km/h acceleration of 2.78 seconds and a top speed of 265 km/h. The Xiaomi SU7 Max version will reach 800 kilometers, becoming the only electric vehicle in China that can achieve a 2-second acceleration and a range of 800 kilometers simultaneously. The entire series adopts a silicon carbide 871V high-voltage platform, which can replenish 500 kilometers in 15 minutes at 800V voltage and 358 kilometers in 15 minutes at 400V voltage. Lei Jun stated that Xiaomi is currently building its own supercharging system, using a 600 kW liquid cooling control scheme for the supercharging pile. Construction is currently underway in Beijing, Shanghai, and Hangzhou. At present, the development of new energy vehicles in China has gradually transitioned from electrification in the first half to intelligence in the second half. In this competition, Xiaomi Motors, which has been delayed, has also made great efforts in intelligence. At this press conference, Lei Jun emphasized the advantages of Xiaomi SU7 in intelligence. The intelligent driving of the Xiaomi SU7 is divided into a pure visual version and a visual plus LiDAR version. Lei Jun said, “We insist on using the same technology solution, so that different versions of cars can enjoy our latest achievements and best experience.” The Xiaomi SU7 is equipped with an 11 bit high-definition camera, uses the NVIDIA DRIVE Orin computing platform, and all use fully stack self-developed algorithms. The Xiaomi SU7 comes standard with advanced intelligent driving functions such as high-speed navigation, one click valet parking, and intelligent parking assistance that can be driven nationwide. In terms of urban NOA, Lei Jun stated that “user testing will begin in April, the official opening time in May, and nationwide opening in August.” Xiaomi has invested heavily in the field of intelligent driving, with a research and development team of over 1000 people, and is expected to exceed 1500 people by the end of the year. Equipped with a dedicated testing vehicle, the accumulated mileage of intelligent driving on the road has exceeded 10 million kilometers. “Our goal is to enter the first tier of the industry by 2024,” said Lei Jun. In the intelligent cockpit, “handcart interconnection” is Xiaomi’s strong point as an ecological enterprise. When the car owner’s phone or Pad with the same account enters the car, it can be seamlessly connected to the central control screen, automatically completing a series of complex steps such as recognition, security authentication, and connection, and directly achieving cross device mutual control in the integrated device center. For example, the central control screen can directly call up the phone’s image, achieving multi use on one screen, making it easier for the driver to control the phone. Based on the system framework layer, users can connect their mobile applications to the central control screen in the form of a window card with a one click PIN. Xiaomi’s self-developed car end model will also be installed on the Xiaomi SU7, achieving the integration of the car’s perception system and AI. Lei Jun also stated on social media that “Xiaomi has been entering the smartphone market since 2010 and is currently one of the top three mobile phone companies in the world. It is also the largest consumer grade AIoT platform in the world. Both OS, AI, robotics, and other technologies have accumulated comprehensive capabilities, which will gradually be applied to cars.” In addition, Xiaomi SU7 also supports wireless CarPlay integration, and the rear bracket is compatible with iPad, which can be achieved through Xiaomi’s car expansion screen app for rear control. According to the plan, the Xiaomi SU7 will start delivery on April 3rd, with a large-scale delivery of the standard and Pro versions by the end of April, and a MAX version by the end of May. At present, Xiaomi’s national sales network covers 29 cities in the first batch, with 59 sales stores, 17 limited time showrooms, and 58 service centers opened. It is expected to cover 39 cities and open 211 sales stores by the end of this year. After the Xiaomi car press conference, the official Weibo account of Xiaomi stated that the Xiaomi SU7; Breaking 10000 units in 4 minutes, 20000 units in 7 minutes, and 50000 units in 27 minutes. At present, multiple listed companies are actively responding to the cooperation with Xiaomi Motors on interactive platforms. LanSi Technology stated that Xiaomi is an important strategic partner of the company, and both sides have conducted in-depth cooperation in many fields, and through Xiaomi& Lansi Joint R&D Center continuously develops new technologies, products, materials, and equipment to enhance the core competitiveness of its products. New energy vehicles and intelligent cabins are the key business areas for the company’s development, with main products including central control screens, instrument panels, B-pillars, C-pillars, charging piles, power battery structural components, etc. The company has established cooperative relationships with over 30 domestic and foreign new energy vehicle brands and traditional luxury vehicle brands, and the customer base continues to grow. Guanghong Technology stated that the company is Xiaomi’s electronic manufacturing partner. Since officially entering the Xiaomi supply chain, its cooperation with customers has continued to deepen and expand, providing customers with manufacturing services for various products including consumer electronics and automotive electronics. Pengding Holdings stated that the company is currently entering the automotive electronics field through battery factories and Tier1 module factories, and is actively promoting cooperation with domestic and foreign car manufacturers. Due to the principle of commercial confidentiality, the company is unable to provide specific product descriptions for specific customers. Hesheng Group stated that the company has established cooperative relationships with numerous domestic and foreign head car manufacturers and battery manufacturers. Many mainstream car models in the market adopt the company’s products, including battery trays, battery cell casings, module structural components, and body structural components. At present, the company is actively expanding production to meet market demand. The specific customer situation cannot be disclosed by the company due to the confidentiality agreement. Several institutions have expressed optimism about the future opportunities for Xiaomi Motors. Everbright Securities stated that China’s new energy vehicle industry has developed rapidly in recent years and the industry as a whole has become relatively mature. Xiaomi Motors can enjoy certain advantages in latecomers. For example, as the three electric technology gradually matures and the price of power batteries has significantly decreased, the further development of AI technology will promote the iterative updating of intelligent driving algorithms; According to Xinda Securities analysis, with Xiaomi’s advantages in intelligence, ecological synergy, fan effect, and channels, Xiaomi’s car delivery is expected to gradually increase, and related component suppliers are expected to fully benefit.