On the evening of March 28th, the price of Xiaomi’s first model, the Xiaomi SU7, was officially announced. There are three versions of the new car, with the standard version starting at 215900 yuan, the Pro version starting at 245900 yuan, and the Max version starting at 299900 yuan. At the same time, Xiaomi Motors has also launched a limited edition model of 5000 units. After the price was released, the Xiaomi SU7 quickly ignited the first wave of consumer enthusiasm. According to official data released by Xiaomi Motors, the Xiaomi SU7 is set to exceed 10000 yuan in 4 minutes, 20000 yuan in 7 minutes, and 50000 yuan in 27 minutes. On the evening of March 29th, Lei Jun posted on Weibo that “within 24 hours of going public, 88898 units were ordered.” With the launch of Xiaomi Motors, a set of automotive ecological supply chains centered on technological innovation is gradually taking shape. Lei Jun stated that Xiaomi Motors will adopt a series of leading technologies, including ultra-high speed motors, high-voltage platforms, integrated battery packs, cell inversion technology, high-efficiency heat pumps, and autonomous driving technology. The implementation of these technologies cannot be achieved without strong supply chain support behind them. According to public information, over 70 A-share listed companies have been confirmed as suppliers to Xiaomi Motors. These suppliers cover various aspects of automotive manufacturing, from intelligent cabins, chassis accessories to power battery materials, forming a diversified and efficient supply chain network. For example, Desai Xiwei is Xiaomi’s intelligent cockpit supplier, Sanlian Forging focuses on automotive chassis matching, Topp Group provides Xiaomi with automotive interior and exterior decorations, sealing systems and other products, Jinrong Tianyu provides stable chassis matching services for Xiaomi, and Jingwei Hengrun provides support for Xiaomi’s intelligence and electrification. At present, multiple listed companies are actively responding to the cooperation with Xiaomi Motors on interactive platforms. LanSi Technology stated that Xiaomi is an important strategic partner of the company, and both sides have conducted in-depth cooperation in many fields, and through Xiaomi& Lansi Joint R&D Center continuously develops new technologies, products, materials, and equipment to enhance the core competitiveness of its products. New energy vehicles and intelligent cabins are the key business areas for the company’s development, with main products including central control screens, instrument panels, B-pillars, C-pillars, charging piles, power battery structural components, etc. The company has established cooperative relationships with over 30 domestic and foreign new energy vehicle brands and traditional luxury vehicle brands, and the customer base continues to grow. Guanghong Technology stated that the company is Xiaomi’s electronic manufacturing partner. Since officially entering the Xiaomi supply chain, its cooperation with customers has continued to deepen and expand, providing customers with manufacturing services for various products including consumer electronics and automotive electronics. Pengding Holdings stated that the company is currently entering the automotive electronics field through battery factories and Tier1 module factories, and is actively promoting cooperation with domestic and foreign car manufacturers. Due to the principle of commercial confidentiality, the company is unable to provide specific product descriptions for specific customers. Hesheng Group stated that the company has established cooperative relationships with numerous domestic and foreign head car manufacturers and battery manufacturers. Many mainstream car models in the market adopt the company’s products, including battery trays, battery cell casings, module structural components, and body structural components. At present, the company is actively expanding production to meet market demand. The specific customer situation cannot be disclosed by the company due to the confidentiality agreement. Several institutions have expressed optimism about the future opportunities for Xiaomi Motors. Everbright Securities stated that China’s new energy vehicle industry has developed rapidly in recent years and the industry as a whole has become relatively mature. Xiaomi Motors can enjoy certain advantages in latecomers. For example, as the three electric technology gradually matures and the price of power batteries has significantly decreased, the further development of AI technology will promote the iterative updating of intelligent driving algorithms; According to Xinda Securities analysis, with Xiaomi’s advantages in intelligence, ecological synergy, fan effect, and channels, Xiaomi’s car delivery is expected to gradually increase, and related component suppliers are expected to fully benefit.
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