On April 16th, Huawei announced yesterday that it will upgrade its P series to the Pura series, and also released promotional videos for the new Huawei Pura 70 series. An industry chain insider told a reporter from the Science and Technology Innovation Board Daily that the Huawei Pura 70 series is on its way and is expected to be released soon. For this upgrade, TechInsights senior analyst Wu Yiwen told reporters; P-series; More prominent is Huawei’s product series: due to its difficulty in registering trademarks, it relies on the Huawei brand and promotes it externally; Huawei P Series; Mainly. And&# 8221; Pura; Can register a trademark, in conjunction with&# 8221; Mate&# 8221; And; Nova; Consistent, which can be either; Huawei Pura;, It can also be&# 8220; Pura series; Or; Pura; By itself. “Therefore, this renaming is an upgrade of the P series in brand building, and of course, Pura is more symmetrical with Nova and Mate,” said Wu Yiwen. Prior to this, apart from the P50 series released in July, Huawei has been choosing to release the P series phones in late March since the P20 series. Therefore, in the past month, when the Huawei Pura70 series will be released has become a hot topic of discussion. The reporter learned that Huawei had originally planned to release this milestone at the end of March internally. In early April, industry insiders told reporters that the P70 series plan to cancel the press conference and start the Pioneer program at any time, allowing agents to be on standby during the Qingming holiday, and there is a possibility of sudden sales starting from today. But later there were reports that the Pioneer plan for the P70 series would also continue to be postponed. Yesterday, Huawei finally unveiled the Pura 70 series. From the official warm-up videos and previously leaked photos, it can be seen that the Huawei Pura 70 series has already implemented a triangular shaped lens design. Its official website testing models include Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra, positioning itself as the flagship benchmark for annual imaging. Not only will it bring a brand new exterior design, but it will also be equipped with Huawei’s latest imaging system. Regarding the delivery time of the Huawei Pura 70 series, the reporter called several flagship stores of Huawei, and the store staff said that they have not yet obtained a specific release time, but they can leave their phone number and wait for notification. Guo Minggui, an analyst at Tianfeng International Securities, previously predicted that compared to the P60 series released in 2023, the shipment volume of the P70 series will have a significant increase in 2024. If the demand for replenishing mobile phone inventory is strong, P70 shipments are expected to increase by 230% to 13-15 million units; If demand slows down, it is also expected to reach a growth rate of 150% to 10-12 million units. He also stated that the biggest selling point of the P70 series is the use of a telephoto periscope, and high-end models of wide-angle cameras use 1G6P wave plastic hybrid lenses, which are priced 4-5 times higher than 7P due to the use of molded glass. BCI Research Institute recently released data on the Chinese smartphone market for the first quarter of 2024, with Huawei ranking third with a market share of 15.5%. The shipment volume was 10.584 million units, slightly exceeding that of Apple.
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