Apple will launch its first folding hardware product this year or next: the folding machine market will now be among the top three

At present, the global folding machine market is dominated by the non Apple camp, with Samsung and Huawei playing the double arrow role, and the two major factories continuously expanding their related product lines; Although Apple has not yet seen the release of foldable hardware, there are rumors that it is also racing to accelerate product development progress, hoping to catch up. Analysts point out that Apple is highly likely to launch its first folding hardware product this year or next, and the folding machine market will be among the top three. Currently, Samsung and Huawei account for over 80% of the global folding machine market share and have a strong influence in the market. Industry insiders say that in the future, after Apple joins the fray, the folding machine market will inevitably reshuffle. Consumers will not only have more product choices, but prices may also be cheaper than they are now. It is reported that in the past, folding machines were mostly priced at around $1000, with some flagship models even asking for $1500. With Samsung and Huawei possibly releasing affordable folding machines this year, there will be more and more folding machines priced below $1000 in the future. Industry insiders point out that in the future, the main battlefield for mobile phone brand manufacturers to win will still be on flagship models, because the product specifications and content of flagship phones determine the technological strength of brand manufacturers. Therefore, whether it is Samsung, Huawei, or even Apple, they will all compete in this market; The market for affordable machines has not yet taken shape, and the initial development stage mainly focuses on measuring water temperature. It is estimated that it will be more stable in two to three years. Industry insiders analyze that as Samsung and Huawei continue to invest in the folding machine market, Apple’s launch of a folding machine is imminent and inevitable in order to avoid falling behind. However, the biggest challenge is how to launch a folding machine first and even make Apple fans pay without affecting existing iPhone sales.