Institutions predict that iPhone sales in the first quarter of 2024 will decline by 8.9% year-on-year to 51 million units

On April 10th, market research institutions recently pointed out that Apple’s sales in February this year reached 17.41 million units, slightly lower than Samsung Electronics’ 19.69 million units, causing it to lose its top spot on the global smartphone sales chart after only leading for four months. According to the latest report from UBS, Apple’s sales in multiple major markets declined year-on-year in February, with the United States down 9%, China down 16%, and India down 13%. Despite strong growth in the European market, it still cannot offset the decline in other markets, resulting in a 4% year-on-year decline in global market sales in February. It is expected that sales in the first quarter of this year will decline by 8.9% year-on-year, from 56 million units to 51 million units. According to foreign media reports, the competitor Samsung Galaxy series is highly popular in the US market, coupled with low upgrade rates, which has affected iPhone sales; In the Chinese market, fierce competition from competitors such as Huawei has also posed a serious challenge to Apple. Last year, the iPhone 14 Pro series faced production challenges until the first quarter of last year when supply and demand were balanced, and some demand was delayed until the first quarter of last year, which boosted sales at that time. The decline in iPhone sales in the global market is particularly evident in major markets such as the United States and China, mainly due to the impact of new products from competitors on iPhone performance. Apple needs to take measures to cope with market competition and supply chain pressures to maintain its leading position in the global smartphone market.