2023 smartphone ODM shipment ranking: The top three account for three-quarters of the total shipment volume

In recent years, with the intensification of competition in the global smartphone market, brands such as Samsung, Xiaomi, Honor, OPPO, vivo, etc. have outsourced their smartphone design and manufacturing to independent design companies/original design manufacturers (IDH/ODM) to maintain competitiveness in the fiercely competitive market. According to Counterpoint data, independent design companies/original design manufacturers (IDH/ODM) smartphone shipments remained unchanged year-on-year in 2023, despite a 4% decrease in overall smartphone shipments. But their contribution to the overall shipment volume has reached a record level. Among them, Huaqin Technology, Longqi Technology, and Wentai Technology accounted for more than three-quarters of the total IDH/ODM shipments in 2023. Ivan Lam, a senior research analyst, commented on the dynamics of the ODM market, stating that “after years of integration and exit, the highly competitive smartphone market now includes eight primary and secondary ODMs, which control over 95% of outsourced smartphones. In 2023, Huaqin successfully won the top spot, mainly due to its stable share of the top three complete machine manufacturers in its product portfolio. The second ranked Longqi Technology received good orders from vivo, Honor, and Lenovo Group. Wentai Technology ranked third with an annual growth rate of 7%, while Xiaomi, Samsung, and Honor won design awards. Research analyst Alicia Gong added,” In the second tier ODMs, although… “Shipping volume has decreased by 11%, but Tianlong has managed to maintain its position. It is worth mentioning that MobiWire The annual growth rate is 30%, thanks to orders from Transsion Group (TECNO, itel, and Infinix brands). The emerging ODM manufacturer Innovatech is no exception. Chino E experienced a double-digit decline after losing orders from other Chinese brands. Coosea Group, headquartered in Shenzhen, is a rising star with order volumes almost doubling every year. Counterpoint estimates that IDH/ODM shipments will grow by 4% annually by 2024, slightly higher than the expected growth in the entire smartphone market. In the past five years, first tier ODM companies have expanded their partnerships with major smartphone brands to help them maintain profitability. Now, this battle has shifted from the mid-range market to the high-end market, and these ODMs hope to profit from design. In addition, with the increase in 5G penetration rate this year and next year, ODM manufacturers will play a very important role in driving the price of 5G smartphones to below $100.